tram trinh
INDEPENDENT NON-EXECUTIVE DIRECTOR & FRACTIONAL CXO
Corporate Governance | Turnarounds | International Growth and Innovation
ABOUT HER
Tram is a multicultural, international growth-minded independent C-suite Executive, and a certified Independent Non-Executive Director.
She has been a repeat tech company founder.
Today, she helps investors, boards and CEOs of B2B small caps expand their geographic and services footprint, and extract the optimal value from their technology and human capital assets before maximizing exit opportunities in the health, agrifood and impact sectors.
28+ years of operating leadership across North America, Europe and Asia in data-driven, service-oriented health, medical device, diagnostics,
e-commerce & direct-to-consumer wellness platforms and SaaS/AI sectors. She has served in executive, advisory, and fiduciary board positions at large public Fortune 50, private mid and small caps, Private Equity Venture Capital-backed, or founder-owned companies where she is praised for transitioning organizations into complex fast-paced markets and changing environments.
Tram is known for her relentless appetite to build and nurture relationships across disciplines and geographies, to bring the highest mutual value to each relationship, which resulted in long-term trusted cross-border partnerships.
Educated in Western and Anglo-Saxon environments, she is a lifelong learner capable of stepping out of her comfort zone. She is known for her team player's and market insights lenses while keeping a finger on financial, legal and operating risks, which makes a difference in the boardroom.
She is passionate about inclusion and giving back to the next generations. She serves the Global Center for Risk and Innovation as a member of its Europe Industry Leadership Board to mitigate global risks, Asterion Ventures impact fund as a Venture Partner Ecosystems and the IBA International Bar Association Environment, Health and Safety's Committee as Health & Safety Officer.
As an inclusive leader, she has been interviewed and featured in four chapters of “The 5 Disciplines of Inclusive Leaders: Unleashing the Power of All of Us” a book released by Korn Ferry in 2020. As a mentor, she has received an average rating of 9+ out of 10 by Endeavor Global scale-up CEOs.A decade ago, she founded Vitanlink, a private holding co-founding, co-investing, providing advisory and fiduciary board services, and fractional C-level executive support for B2B(2C) SaaS AI-powered scale-ups from agri-food, health and wellness, MedTech, Digital Health, Private Equity and Venture Capital and single family office (GSNB).
PRIOR EXPERIENCE
Tram served as a board member with a co-founded AI-powered Fintech and later as the Executive Vice President of Ecosystems during the acquisition transition period.
She led the recruitment of a new CEO, the pivot of the company business model from a B2B to a B2C and B2B2C strategy, and the company’s board decisions during the acquisition and transition process in 2021. She was instrumental in facilitating the company’s valuation outcome, multiplied by 3 from the date of the fintech incorporation and by 10 from the acquisition date. She served as an independent lead board director for another emerging growth AI in
healthcare company where she helped the board connect to and acquire a Fortune 100-listed MedTech US Group’s offer within 4 months.Tram added value as a member of the EMEA Executive Board of Welch Allyn, owned since 2021 by Baxter International Inc (NYSE: BAX). She transformed the primary care eHealth market, products, and channel models and led the preparation, acquisition, and transition of the French entity by a European distributor that paved the way for the later acquisitions of a $2B entity by a large Fortune 500 listed company.
She assumed increasing levels of Profit and Loss accountability, ultimately serving as a member of the Johnson & Johnson OCD EMEA management board and expanding its international profitability growth and footprint for the $3 Billion JNJ’s IVD division, which led to a later successful spin-off to a large investment firm. She was awarded twice the Johnson & Johnson standards of leadership achievement.
Tram began her career as an EY auditor in Vietnam and Cambodia before moving to J&J (NYSE: JNJ) Ortho-Clinic Diagnostics.Tram holds an MBA from McGill University, an active US Certified Public Accountant license [CPA New Hampshire State Board of Accounting], a certification in Private Company and Private Equity Portfolio Governance from the PDA, and the Financial Times Non-Executive Director Diploma. In addition to her King's College London LL.M (Master of Laws) in International Financial and Commercial Law, which enhances her risk management and corporate ESG governance skills, she regularly attends board director training and continuing education with various organizations such as the PDA, NACD and the FT NED Diploma or the Female Board Pool Europe. She is fluent in French (her native language) and English, has a professional command of German, and speaks Vietnamese.
Core Assets & BUSINESS IMPACT
INCLUSIVE LEADERSHIP
Featured in Korn Ferry A. Tapias 2020 book: “The 5 Disciplines of Inclusive Leaders: Unleashing the Power of All of Us.”
J&J Leadership Awards 2002 and 2005Top Mentor with an average rating of 9 out of 10 with Endeavor Global Network's Companies CEOs (Endeavor Global Chair Edgar Bronfman Jr, CEO Linda Rottenberg, Catalyst Chairman Reid Hoffmann)
CREATING OPPORTUNITIES
✔️Highly praised by private company CEOs and founders for governance oversight, and by public company leaders for transitioning organisations in complex environments.
✔️Turned 90% direct-to-market to 100% indirect channel in 18 months, paving the way for the future acquisition of the $2 Billion family-owned company.
✔️ Expanded the international footprint and Gross Profit impact for the $3 Billion global JNJ’s IVD division.BOARDS
Public companies
Fmr Non-Executive Advisory Member, TenderHut SA (WSE: THG)
Fmr Executive Member, Johnson & Johnson OCD Regional EMEA Board (NYSE: JNJ)
Private companies
Executive President, Vitanlink, France
Non-Executive
Board Member, Yoni Solutions, Switzerland
Advisory Member, The Sabi, Netherlands
Fmr Advisory Member, Thais Health Inc. US
Fmr Advisory Member, Droon France
Fmr Director DreamUp Vision, France
Fmr Executive Director, AI Fintech QuantsUnited
Fmr Executive Board Member, WelchAllyn Inc Regional EMEA Board, US family-owned business
Non-Profit Organizations
Health & Safety Officer Member, Environment, Health & Safety Law Committee of the International Bar Association
Member, Global Center for Risk and Innovation Europe Industry Leadership Board, Toronto, Canada
Fmr Non-Executive Expert Advisory Member, EU CommissionBOARD ASSETS & SECTORS
International Channel & Market Expansion
Innovation creation and Commercialization
Turnarounds
Exit strategies
ESG Risk Governance
EBITDA growth
Cross-functional Project Management
Shareholder relations
Interpersonalmulticultural communication
Sustainability impact investment
Business Process mapping and improvement
Medical Devices & Diagnostics
Digital Health
Woman's HealthWellness Consumer brands
Fintech & Wealth Tech
Venture Capital and Private EquityFamily Offices
Professional Affiliations
IBA International Bar Association
Nasdaq Center for Board Excellence
SMALL CAP Institute for small cap officers and directors
LPEA Luxembourg Private Equity Association
DDI Director Diversity Initiative
Ascend Pan-Asian Leadership NetworkNACD National Association of Corporate Directors
PDA Private Directors Association
- New York Chapter Education Committee Member,
- Diversity Equity and Inclusion Advocate NY Chapter
Technology
Software-As-A-Service
AI Deep Learning
AI Machine Learning
IoT
Blockchain
Cybersecurity
testimonials
The word around town
Edmund Yong
Managing Partner, Accel-X Pte Ltd
'Tram is a great resource person and an activist that asks the most difficult questions that promote entrepreneurial thinking. She will be valuable in any board.'
Singapore, 2024
Guillaume Sarkozy
Chairman
Single Family Office
'Tram has an excellent interdisciplinary network. She has a strategic sense, particularly in terms of development and partnerships.'
Paris, France, 2024
Joaquin Azpilicueta
Board Member, Former Corporate EMEA Latin America Senior VP
'[...] Tram is a bright, highly educated, flexible, rounded business woman able to act as a true captain, capable of taking virtually all the fundamental functions of a company, be it sales, marketing, finance,operations, etc. Most of all, Tram has all the personal valuest hat I live by, starting with a calm, courage, passion for what she does, full commitment with truth and reality, integrity, loyalty, generosity, eagerness to win and a serving leadership vocation [...] I have been in contact with her along many years after our time in Welch Allyn and I have witnessed her entrepreneurial and personal evolution. Tram is a priceless board member as she brings a very wide professional experience, a very valuable continuous education and her solid personal values [..]'
Lausanne, Switzerland, 2024Desmond Marshall
Managing Director, Rouge International
'Tram’s dedication to developing, encouraging, and providing exposure for her portfolio companies as an entrepreneur, investor, advisor, and board member is unparalleled' [..]
Hong Kong, HK SAR, 2022Xavier Urtubey
Co-Founder & CEO
Thaïs Health Inc
'Tram brings a fresh differentiated perspective in collaborations with fast access to the right people, companies in target growth markets'
Washington DC, US, 2017
Innovation Officer, Embassy of Canada
'Not only she is passionate about developing entrepreneurial communities [..] but also she is excellent at leveraging her network to generate meaningful opportunities' Paris, France, 2017
David Somekh
Network Director,
Health Futures Forum
'Tram is an inspiring thought leader and an excellent facilitator'
London, UK, 2020
Bernard Castells
Hospital MD, President
'I have been working with Tram for more than ten years during which we shared complex situations related to the healthcare sector. What I always appreciate is her ability to think globally and locally [..]'
Bordeaux, France, 2022
aRTICLES & insights
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